Based on the overwhelming demand and consumer interest, we’re now set to expand into a 12pk variety pack with two more flavours – Blackberry and Lime”. He continued: “The initial launch featured two single-serve flavours – Cranberry and Blood Orange – that have become among the fastest-selling single-serve seltzers. Apparently, fans asked, and the brand ultimately delivered. Surge is a stronger wave of refreshment at 8% ABV and still only 2g carbs”. This is absolutely groundbreaking, since these will be White Claws first new flavors in 16 months, according to CNN Business, and since they were selected based on the most popular flavors already, its safe to say theyre going to be a huge hit.'But what are White Claws new flavors'you ask. John Shea, Chief Marketing Officer of White Claw, said: “Consumer response to our initial Surge announcement was tremendous, with news trending across social media back in April for our launch. The suggested RRP will be between $15-$18. Our fans have an insatiable desire for new flavors from White Claw and. You can get them as a variety pack in 12-ounce cans with 5 ABV, 2 grams of sugar, and 100 calories per serving.
The variety packs will be sold in the traditional size of 12oz single-serve cans but will also be available in a larger 16oz size. The White Claw flavor portfolio now includes: Black Cherry, Mango, Watermelon, Tangerine, Lemon, Raspberry, Ruby Grapefruit and Natural Lime, and the new Iced. White Claw will also be launching four new flavors just in time for summer, including Blackberry, Mango, Strawberry, and Pineapple. The new flavours of Blackberry and Natural Lime will join the two original release flavours of Cranberry and Blood Orange.
These will feature two brand-new flavours. White Claw announced it’s releasing its first-ever 8% ABV hard seltzer surge variety pack.